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! You’re about to access the most renowned Fundraising Strategies, used by Industry Experts to pull funds for startup nonprofits.
The BASICS OF FUNDRAISING
If you’re a nonprofit founder looking to improve your organization’s fundraising strategy and bring in new streams of revenue, the first step to ensuring success is to prepare a fundraising plan. This will create a solid foundation on which to build your campaigns.
Basics Of Fundraising For Start-Up Non-Profits
Industry Expert Approved eBook To Scale Your Fundraising Strategies With Guaranteed Result
The world is changing rapidly. So is the donor funding environment. A recent study by Lilly Family School of Philanthropy shows there was a 3.4% decline in charitable giving from individuals in 2018. However, donations from grants and corporations saw an increase of 7.3% and 5.4% respectively during the same period.
While this may seem fairly good at first, keep in mind that nearly 80% of charitable donations come from individuals. Taking this into account, the startups nonprofit fundraising market doesn’t seem to have a promising future.
Some attribute this decline to the changes in laws, while others point to the volatility of the markets.
Whatever the reason may be, the takeaway here is that startups nonprofits will need to work harder to raise money in the coming times.
As expected, non-profit founders are driven by the desire to serve their communities, to transform lives, to make the world a better place. However, in order to achieve this, non-profits must learn to fundraise effectively.
Fundraising is important for the survival of the organization, expansion and development, reducing dependency, building constituency and creating a viable and sustainable organization.
Most founders assume they are prepared for the fundraising process. Some focus on grant writing despite having no structures to support this strategy. Others opt to hire advisers to manage their fundraising portfolio. For majority, they do not know where to start, what to do, yet they continue spending their own resources including money and time to keep their organization a float.
If you are a nonprofit founder looking to improve your organization’s fundraising strategy and bring in new streams of revenue, the first step to ensuring success is to lay a strong fundraising infrastructure. This will create a solid foundation on which to build your fundraising strategies.
Though fundraising may be hard especially at the start, the future is very promising. The current funding environment is particularly becoming very favorable for the local actors. There is a new push for international funding to be decentralized to reach more and more local actors. This means that non-profit founders should focus on building their organizations to position them to take advantage of such policies.
On the other hand, the potential for domestic resource mobilization in cash, in kind and in volunteer time is rapidly increasing. Middle classes in many countries including Kenya are growing and are becoming an increasing source of income and other forms of support for local non-profits. Also, more and more companies have taken their responsibilities towards society through corporate social responsibility.
Having said that, the reality is that fundraising is a long-term endeavor and success does not come overnight. It takes time, effort and persistence to convince a donor to fund your program. It is said that fundraising is not for faint hearted.
In-deed, if not well planned, fundraising can leave you feeling emotionally and physically drained with little or no energy to run the organization. This may result in poor performance as your volunteers and employees may lose their morale and leave.
In short, the effects can cripple a struggling startup nonprofit organization.
How Then Do You Survive The Realities Of Fund Raising As A Startup Nonprofit?
For a long time, non-profits have viewed fundraising from a lens of being helped by international donors. Fundraising has been reduced to writing grant proposals to international donors and from big corporates to support non-profits’ agenda. While this is a big part of it, it is not the only path and more so, it is not the starting point.
Founders MUST change their mindsets and look at fundraising with a different lens. There is need to adopt different strategies that will help our non-profits to grow. There is need to think about local fundraising, how to tap on resources that are within our reach, even as we seek to get funded by international donors.
Failure to change our mindsets and to re-think our strategies will cripple our startup nonprofits. This means we will not be able to achieve our missions and visions of serving the needy and vulnerable people in our society. We will not be able to transform lives and make the world a better place. In short we will not be able to actualize our dreams!
With so much at stake, what then is the solution?
Though donor resources are limited and in great demand from competing needs, many non-profits continue to receive huge amounts of funds to carry on with their missions.
The question is, what is it that they are doing right?
Basically, for you to get funded, you need to stand out among many. In other words, there are things that you must do right. As a starting point, you need to put in place a fundraising infrastructure to support your efforts!
Unfortunately, many non-profits do not realize the importance of putting in place basic fundraising structures to support their fundraising strategies.
They fail to realize that it’s a step by step journey.
You need to start from where you are and grow your way up the ladder. It is no wonder that many nonprofits, (maybe yours too?) are still struggling to raise funds for their cause.
While we appreciate that the challenges of fundraising are complex and cannot be pinned down to one particular fundraising challenge, we must address at least what we are aware of.
One solution, proven and recommended by industry is going back to your drawing board and learning the Fundamentals of Fundraising by Lucy Njue. It remains your best escape route.
With this eBook, you’ve gone 10 steps ahead of every potential lose in the fundraising strategy as a founder. This book provides you this basic tools and techniques that you can use to improve your organization’s fundraising efforts.
It will help start-up non-profits struggling to attract funding to put in place strong fundraising infrastructure that will see them grow, get funded and consequently transform lives!
Why Lucy
Lucy understands the challenges facing start-up and medium-size non-profits having gone through many challenges early in her career. You see, she was once employed to run a small organization with a key deliverable of raising funds. And unfortunately, she failed terribly. Just like many of you, she felt frustrated, confused, angry and stuck. It is because of this that she finds immense joy in helping start-ups , and seeing them grow from small to big organizations that are attracting international donors.
Lucy has been in the industry for more than a decade and has worked with many non-profits. She has helped many non-profits to strengthen their fundraising strategies and has gone ahead to fundraise millions of dollars
About LUCY
Lucy Njue-Kimosop a Renowned Grant Proposal Development and Fundraising Expert."
I am a proposal development and monitoring and evaluation expert with 13 years’ of experience working for the humanitarian and development sector. I have assisted dozens of organizations -international, local, small/start-ups, and medium and large-size organizations to win grants/funds that have impacted the lives of many vulnerable and needy people.
Through my programs, I help founders and professionals working with non-profits to attract and retain donors by equipping them with fundraising and proposal writing skills.
I am a holder of Masters in Population studies from the University of Nairobi (UON), a Bachelor of Science in Nursing (UON), a diploma in Project Management (KIM), a certificate in Data Science and Machine Learning (MIT, USA) and I am currently pursuing PhD studies in Public Health in JKUAT, ITROMID College.
Great fundraisers aren’t born. They are made. Anyone can become a great fundraiser by learning the key principles behind raising money, then practicing over and over again.
While some people are naturally gifted fundraisers, for the most part, everyone in the fundraising world started off feeling confused and awkward.
Whether you’re just starting out in fundraising or you simply want a refresher of the basics, my eBook will help you put the foundations in place for an effective fundraising strategy.
"HANDS DOWN"
This eBook will be your most priced fundraising asset. Get the fundamentals of fundraising training you need to succeed!
I know fundraising can feel so confusing. So overwhelming. New fundraisers and experienced professionals alike struggle with the fundamentals. When you take my in-depth and experience-based introduction to fundraising courses and workshops, you will be able to build a strong foundation that will give your fundraising activities a boost!
You’ll discover the proven strategies that will make your fundraising program scalable and sustainable.
Many go-getters zoom right past the fundraising fundamentals. But that’s a mistake! When you do the basics well, you will see a big impact on your bottom line. Inside The Basics of Fundraising by Lucy Njue, you’ll get all the essential mind-maps right at your fingertips, 24/7.
You’ll get lots of practical training… from introduction to fundraising fundamentals that focus on best practices, that dig into more specific of nonprofit fundraising
Get the essential training and support your need to connect with your donors… grow your organization and transform more lives!
Check out The Basics of Fundraising by Lucy Njue and start reaching your fundraising goals today.
What You’ll Learn...
Understand where you are on your fundraising journey and the next steps you need to take to move your needle.
Learn the fundamental systems that you should put in place to prepare your non-profit for funding
Learn how to identify and build relationships with donor prospects that are a good fit for your type of organization
Learn different fundraising tips to apply on different types of donors
Learn simple easy to use tools and techniques in non-profit fundraising
WHY GET THIS EBOOK?
Using the tools and techniques provided in the book you will be able:
- to assess your organization fundraising capacity and identify the steps that you need to take to move to the next level.
- to identify and prioritize your fundraising needs
- to research and map out prospect donors as well as network effectively
- to take advantage of local resources that are within your reach
To have a road map of your fundraising journey.
P.S. – KEEP IT SIMPLE
Understand who you are and where you are.
Identify your fundraising needs.
Develop an action plan.
Implement your strategies, step by step.
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